Hi, I’m Chris.

Founder, Author,
Advisor, Investor.

I built and exited the world-leading web experimentation agency, Widerfunnel, wrote the bestselling book, You Should Test That!, and have spoken at hundreds of conferences and events globally.

Today, I share insights from what I’ve learned from 20+ years of business failures and successes in my Perspectives Blog.

I’m also an advisor and investor for companies in need of growth and digitization.

My Perspectives:

Featured
Everything Counts Toward Your Value Proposition
Strategic Planning
Everything Counts Toward Your Value Proposition
Strategic Planning

Every detail is a puzzle piece in your brand’s value proposition. Discover how overlooked elements—like a misspelled sign or poor packaging—can shape customer perception and determine whether your business stands out or blends in.”

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Strategic Planning
Hire for Culture Fit—Not Diversity Quotas
Hire for Culture Fit—Not Diversity Quotas

Is hiring for culture fit discriminatory?  Let's tackle the controversy head-on. I’ve seen firsthand how hiring aligned with company values creates thriving teams—and it has nothing to do with diversity quotas. Read why I believe ‘too much diversity’ (in the wrong places) can harm performance and how the right kind of diversity drives success.

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Building Momentum: How to Create Your Strategic Flywheel
Strategic Planning
Building Momentum: How to Create Your Strategic Flywheel
Strategic Planning

Every great business has a flywheel—a cycle of actions that fuels sustainable growth. Learn how to define and harness yours to build momentum and drive results.

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Strategic Planning
How To Create Your Annual Life Plan - Step by Step
How To Create Your Annual Life Plan - Step by Step

Get the most out of this year. In this post I share my own two-page annual plan template to help you reflect, set bold goals, and align your actions with your values for a year of meaningful progress.

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How to Set New Years Resolutions That Don’t Make You Miserable
Entrepreneur Lifestyle
How to Set New Years Resolutions That Don’t Make You Miserable
Entrepreneur Lifestyle

Resolutions often feel like a heavy burden, but what if there’s a better way? Discover how New Year’s Aspirations can help you grow with ease and joy, not guilt

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Entrepreneur Lifestyle