Perspectives Blog
What No One Tells You About Entrepreneurship
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Everything Counts Toward Your Value Proposition
Every detail is a puzzle piece in your brand’s value proposition. Discover how overlooked elements—like a misspelled sign or poor packaging—can shape customer perception and determine whether your business stands out or blends in.”
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Building Momentum: How to Create Your Strategic Flywheel
Every great business has a flywheel—a cycle of actions that fuels sustainable growth. Learn how to define and harness yours to build momentum and drive results.
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Stop Solving Customer Problems—Start Creating Emotional Connections
What can dill pickle Skittles teach us about buyer motivation? Discover why resonating with your customers’ emotions, rather than solving their problems with features and benefits, is the secret to product market fit.