Perspectives Blog
What No One Tells You About Entrepreneurship
Everything Counts Toward Your Value Proposition
Every detail is a puzzle piece in your brand’s value proposition. Discover how overlooked elements—like a misspelled sign or poor packaging—can shape customer perception and determine whether your business stands out or blends in.”
Hire for Culture Fit—Not Diversity Quotas
Is hiring for culture fit discriminatory? Let's tackle the controversy head-on. I’ve seen firsthand how hiring aligned with company values creates thriving teams—and it has nothing to do with diversity quotas. Read why I believe ‘too much diversity’ (in the wrong places) can harm performance and how the right kind of diversity drives success.
Building Momentum: How to Create Your Strategic Flywheel
Every great business has a flywheel—a cycle of actions that fuels sustainable growth. Learn how to define and harness yours to build momentum and drive results.
How To Create Your Annual Life Plan - Step by Step
Get the most out of this year. In this post I share my own two-page annual plan template to help you reflect, set bold goals, and align your actions with your values for a year of meaningful progress.
How to Set New Years Resolutions That Don’t Make You Miserable
Resolutions often feel like a heavy burden, but what if there’s a better way? Discover how New Year’s Aspirations can help you grow with ease and joy, not guilt
Stop Solving Customer Problems—Start Creating Emotional Connections
What can dill pickle Skittles teach us about buyer motivation? Discover why resonating with your customers’ emotions, rather than solving their problems with features and benefits, is the secret to product market fit.
Using Growth Mindset to Change the World
Eleven years ago, a short Steve Jobs video changed my perspective on life and business. It pushed me to stop following others’ rules and, instead, be the self-directed leader I’m meant to be. I share how a Growth Mindset transformed my stance from seeking approval to creating my own path, and why challenging the status quo can unlock your entrepreneurial potential.
How Delayed Gratification Failed Me
Living in Balance isn't just about managing work and life—it's about thriving in both. In this article, I share my journey from the Delayed Gratification trap to finding balance through yoga, reflection, and mindful practices. Learn how embracing joy and presence made me a better leader and a happier person, and discover practical tips for maintaining balance in your own life.
Fire Yourself: the Entrepreneur Mindset
Entrepreneurs think differently. While employees seek approval and stability, those with an Entrepreneur Mindset take responsibility for their own results. In this post, I’ll show you how I gained my freedom by firing myself—over and over again.
How to Stay Sane When the World Is Losing Its Mind
We interrupt this programming to bring you a civil war. Really? This post explores how to stay grounded when the world feels like it's falling apart, reminding us that sometimes, nothing really matters as much as we think.
Follow Your Resonance in Your Business
Forget entrepreneurial best practices. I ignored conventional wisdom, trusted my own instincts, and built a unique, successful business. By questioning everything and following only what resonated with me, I found my path to entrepreneurial success—without mentors, industry experts, or rigid plans.
Humble Beginnings to Big Exit
Think only unicorns matter? Think again. After a wild ride from failed soap distributorships and importing scooters to selling my company for over 8 figures, I've learned that much of what we're told about entrepreneurship is dead wrong. Join me as I share the unvarnished truths and counterintuitive lessons from my journey of building a successful business on my own terms.
The New Perspectives Blog
Exactly three years after my exit from Widerfunnel, my inspiration has suddenly sparked to share what I learned over 15 years. Sign up below to get each article as soon as it’s published.