Hi, I’m Chris.

Founder, Author,
Advisor, Investor.

I built and exited the world-leading web experimentation agency, Widerfunnel, wrote the bestselling book, You Should Test That!, and have spoken at hundreds of conferences and events globally.

Today, I share insights from what I’ve learned from 20+ years of business failures and successes in my Perspectives Blog.

I’m also an advisor and investor for companies in need of growth and digitization.

My Perspectives: